U Beauty: When Less Is More

For Tina Craig, the founder of U Beauty, things were very simple: the future of skincare is minimal and efficient. People are tired of applying layer after layer of products twice a day and with very poor results. They don’t have the time or the energy for it. People that really care about their skin want to keep it simple, but they want their routine to work.

“For years and years I’ve been using more than 10 products every day, twice a day hoping that they will keep my skin looking young and fresh and it simply became exhausting. All the juggling, all the waste, how could this be “beauty”? I just wanted things to be simple. I wanted to use as little products as possible and I wanted them to work. And I wasn’t the only one. So I started asking myself what was missing? What was that one amazing product that could successfully replace at least half of everything that I was using? And the rest, as they say, is history.”

That is how Tina Craig likes to talk about the beginning of U Beauty. What she does not mention is that her journey is far more complicated and that she didn’t just create one amazing product but four.

So who is Tina Craig?

Digital and beauty pioneer, Tina Craig is one of the world’s first fashion and lifestyle bloggers. Her blog, BagSnob, is, to this day, one of the go-to websites when it comes to lifestyle, travel, beauty and trends. Tina is one of THE faces of the beauty industry and has worked with the greats: Prada, Cartier, Valentino, Dior, Estée Lauder, La Prairie, Victoria Beckham, Neiman Marcus, Saks, Bergdorf Goodman, Net-a-porter.com to name just a few. But she wanted more because, as her culture taught her, beautiful skin is a key indicator of self love. That is the main reason why she started U Beauty, for her and everyone else.

“What’s so special about U Beauty?” you might ask

Well U Beauty is big because it offers a solution to a very big problem that most of us are oblivious to: a very complex skincare routine leaves the skin exposed to a lot of active ingredients. And while this can seem as a good thing, it's actually not. U Beauty researchers have shown through clinical studies that prolonged exposure to any type of cosmetic product can lead to skin sensitivity and cell damage.

Of course, each problem has a solution and U Beauty came up with a revolutionary one in the form of the SIREN CAPSULE TECHNOLOGY. To put it simply, this highly innovative delivery system takes the active substances to the exact damaged cells they can help, completely ignoring healthy cells. This, my darlings, is anti-aging at its best.

4 products for healthier skin

With the revolutionary SIREN CAPSULE TECHNOLOGY at their disposal, U Beauty experts looked to the core values of the brand in search of inspiration and developed four wonder products with great results for both men and women.

The Resurfacing Compound

If you want your skin to glow, the Resurfacing Compound is a must. It stimulates cellular regeneration while diminishing the pores, contributing to collagen synthesis and deeply hydrating the skin. Yes, yes, it sounds too good to be true but it actually is for people all over the world, from TV stars to skincare experts and influencers like Chiara Ferragni and Lyn Slater.

The Resurfacing Compound is rich in hyaluronic acid, peptides, retinol, vitamin C & E and many more active ingredients. Just what the doctor ordered for your skin. But the best part is that it only works its magic on damaged cells so you can say goodbye to hypersensitivity or rashes.

The Super Smart Hydrator

This product is great if you want a simple, but highly effective skincare routine. The formula is based on the Hydra Siren Capsule, a compound rich in high density hyaluronic acid and antioxidants. It offers in depth hydration to the skin and makes it radiant all day long.

The Sculpt Arm Compound

There are certain areas on the body where the skin has particular needs and the arm is definitely one of them. Your arms have very little oil glands and are prone to dryness due to dehydration. People usually ignore this fact and, as a result, most of the time you can tell a person’s age better by looking at their arms than at their face.

At U Beauty, the experts did not ignore the fact that the skin on our arms needs special attention and, with a little help from the revolutionary SCULPT SIREN CAPS, a unique compound of antioxidants, ptides and probiotics, developed The Sculpt Arm Compound. Used regularly, this product helps the skin look and feel younger. And that’s not even the best part. The best part is that it can also be used on the neck, the hands and the neckline.

Yes, The Sculpt Arm Compound is a little miracle worker, but you still have to do your part. For the best results, try exercising a little and living a little healthier all in all. It will do wonders for you.

The Multimodal Defender Broad Spectrum SPF30

All skincare addicts know that there is no bigger threat to our skin than the sun. That is why the experts at U Beauty created The Multimodal Defender Broad Spectrum SPF30, a one of a kind product due to the SUN SIREN CAPS, its secret ingredient, if you will.

The Multimodal Defender Broad Spectrum SPF30 has the amazing ability of helping the skin protect itself from sunburn from within. It is an amazing moisturizer, deals with hyperpigmentation and leaves the skin healthier and looking brighter than the sun ;).

Less really is more

U Beauty’s mission is clear for everyone to see and has been adopted by a lot of people. If you are reading this, you too can be the skincare resistance. Will you change excess for essence and join the fight?