In Frame Brow Gel
Description
A natural volumizing brow gel.
Set your gaze to stun with Ilia Beauty's In Frame Brow Gel.
This lightweight, clear gel boosts your brows with an alluring fullness and lift.
Impeccably designed, it delivers an 8-hour, flake-resistant hold, clinically proven to maintain your brow shape throughout the day.
With every application, the In Frame Brow Gel works diligently to condition, strengthen, and promote healthier brows.
True to Ilia Beauty's ethos of clean, skin-centric beauty, the In Frame Brow Gel boasts a carefully curated blend of ingredients.
Hydrolyzed Quinoa, a protein-rich extract, conditions and strengthens the brows, while a unique Hair Renewal Complex targets follicle stem cells to help brows appear fuller and thicker.
Celebrated by a striking 98% of users for its ability to shape, sculpt, and deposit the perfect amount of product, this brow gel is also commended for its support of healthy hair growth. Available in a spectrum of versatile shades, it's the ultimate choice for a naturally defined and vivacious look that holds all day long.
How to use
FOR: all skin types
Begin by defining your brows with the In Full Micro-Tip Brow Pencil, or start with clean, bare brows. Next, use the wand to apply the clear gel in short, upward strokes, following the direction of your hair growth. Just a few strokes are all it takes to achieve the perfect lift and hold.
Editor's note
The In Frame Brow Gel is a game-changer. Striking the perfect balance between firm and flexible, it provides a comfortable, medium hold that lasts up to 8 hours. The gel applies clear for a natural, lifted look, and it resists flaking throughout the day. For the best results, we recommend applying the gel to clean, bare brows or after using the In Full Micro-Tip Brow Pencil. It's not just a styling product - it's a conditioning treatment that leaves your brows looking their healthiest and fullest.
Ingredients
Aqua/Water/Eau, Alcohol Denat., Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, Glycerin, PVM/MA Decadiene Crosspolymer, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Hydrolyzed Quinoa, Sodium Hydroxide, Glycine, Larix Europaea Wood Extract, Sodium Metabisulfite, Sodium Benzoate, Camellia Sinensis Leaf Extract, Zinc Chloride.
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.